Best AI Tools for Marketing Agencies
AI tools for marketing agencies are transforming the way teams work. They automate repetitive tasks and unlock new creative possibilities. Agencies are under more pressure. They need to produce more, move faster, and deliver better results. In fact, 91% of U.S. agencies are already using or exploring generative AI to stay competitive.
The best AI tools for marketing agencies can significantly enhance productivity and ROI. They support content, automation, leads, support, and projects.
In this comprehensive guide, we will explore the best AI tools for marketing agencies in 2025. We choose each tool for its strong reputation and ability to solve key agency challenges. We cover features, pricing, pros/cons, and ideal use cases for each. In the end, you’ll find an all-in-one platform that might change agency automation forever. Let us dive in!
Jasper – AI Writing Assistant for Marketing Agencies Creating Content at Scale
Jasper, once known as Jarvis, is a top AI writing assistant for marketing teams. It uses GPT-4 technology to generate copy in seconds, guided by your inputs. Jasper excels at crafting long content and marketing copy. It also generates fresh ideas that match your brand’s voice.
Key Features:
50+ templates
Long-form editor
Team tools
Custom brand voice settings
Jasper offers pre-built prompts to improve outputs. It also incorporates factual data to reduce inaccuracies.
Pricing: Plans start at $59 a month, billed yearly, for the Boss Mode plan. This plan suits most teams. Higher tiers offer more usage and collaboration features.
How Jasper Enhances Content for Marketing Agencies
Pros: Provides quick, precise branded content. Offers a wealth of marketing templates. Designed for team collaboration and dependable AI results.
Cons:
Higher cost than basic AI writers.
The interface has a learning curve for new users.
It needs careful prompting for the best results.
Ideal Use Cases: Writing blog posts, website copy, ad copy, and marketing emails at scale. Jasper works great for agencies that want steady, long-form content. It matches a specific voice or style in every detail. Its precision and brand voice control make it ideal for agencies with many client brands.
Copy.ai –An Affordable AI Tool for Marketing Agencies Requiring Fast Copywriting
Copy.ai is a well-known AI writing tool. It excels at creating short marketing copy and generating content ideas. It’s easy to use and affordable. This makes AI writing available for small teams and freelancers.
Key Features:
Tools for making ads
Tools for writing product descriptions.
Tools for crafting social media posts.
Tools for outlining blogs.
Copy.ai automates blog briefs. It also generates ad copy by scraping input URLs. It provides helpful prompt templates to guide the AI and improve output relevance.
Pricing: Free plan available (with a limited number of words per month). Pro plans that provide unlimited words cost $36 per month when paid annually. This makes it an affordable choice.
Why Copy.ai Is a Go-To AI Tool for Marketing Agencies
Pros: Easy to use with little setup. Affordable for unlimited content. Great for generating many copy variations, such as ad headlines. No steep learning curve, so it’s perfect for fast ideation.
Cons: The output may seem generic or need editing for polish. It has fewer advanced settings for tone and voice than Jasper. Also, the free plan offers limited usage, which serious users will soon outgrow.
Ideal Use Cases: Crafting social media posts, ad copy, taglines, and email subject lines. Copy.ai is great for agencies that need fast ideas or first drafts for creative writing. It creates many variations for A/B testing in campaigns. It can also speed up content calendars without costing too much.
ChatGPT – Versatile AI Tool for Marketing Agencies Handling Content, Strategy, and More
ChatGPT created by OpenAI, started the generative AI revolution in marketing. It’s a very flexible tool. It helps with content creation, strategy brainstorming, coding, customer interactions, and more. You can use it with ease through a chat interface. Many marketing professionals consider ChatGPT a “must-have” AI sidekick.
Key Features: GPT-4 with a paid plan is a strong language model. It allows you to chat for ideas or write on a wide range of topics. ChatGPT is great for brainstorming ideas. It can also create outlines and draft copy. You can ask it questions, and it will provide answers. If you need data analysis or code snippets, ChatGPT can generate those too. Its knowledge base is vast. The system trains on a lot of internet data. It can adapt to many tasks. For example, it can write a blog post introduction or suggest campaign slogans.
Pricing: Free for the default ChatGPT-3.5 version, which is quite powerful on its own. The ChatGPT-4 (Plus) subscription costs $20 a month. It gives you access to the advanced GPT-4 model and priority service. (Enterprise plans are also available for larger organizations.)
How ChatGPT Supports Strategy and Creativity
Pros: Very flexible – it can do creative writing, research, coding, and more in one tool. It’s great for starting drafts and brainstorming, which helps with writer’s block. The chat-like format makes it easy to improve outputs by continuing the conversation. Plus, it keeps getting better with new plugins and updates.
Cons: It can sometimes give wrong or fake information, so always double-check the facts. The outputs may seem “AI-written” without a human touch. It has limits on current knowledge because it relies on data from 2021 as its main source. But, it’s improving with plugins and web access.
Ideal Use Cases:
Content brainstorming and first drafts (like blog sections, headlines, and social posts).
Strategy (for example, asking for marketing plan ideas or customer personas).
Drafting chatbots for customer support.
Agencies use ChatGPT to boost creativity. For instance, it can help create campaign taglines or outline a client’s ebook. It is also useful for research tasks, like summarizing competitive insights. ChatGPT is a versatile AI assistant. It can help with various tasks in a marketing agency.
Using AI tools for marketing helps you work faster and provide more value to your clients.
SurferSEO – AI-Powered SEO Tool for Marketing Agencies to Boost Organic Rankings
To find the best AI tools for marketing agencies, include SEO-focused platforms like SurferSEO. They help your content reach the audience.
Key Features: A Content Editor that scores your content in real time. It focuses on a target keyword and suggests the best word count, keyword use, headings, and more. These suggestions derive from the current rankings. The SERP Analyzer in SurferSEO breaks down competitor pages. It highlights factors like common keywords, meta tags, backlinks, and content structure. It also offers Keyword Research and clustering tools to plan content topics. Surfer recently launched Surfer AI, an AI article generator. Some reviewers feel it’s not as strong as other specialized AI writers.
Pricing: SurferSEO plans begin at $89 per month for the Essential plan. This plan includes the main content optimization features. This includes a set number of content editor queries and audits per month. Higher plans allow more volume and users. (Note: They sometimes offer smaller plans or credit-based pricing for AI writing features.)
SurferSEO’s Real-Time Optimization in Action
Pros: Data-driven insights remove guesswork in SEO. You get clear guidelines to improve your content’s ranking. It fits well with writing workflows. Surfer offers a Google Docs extension and Jasper integration for easy optimization. Plus, it can save a lot of time on SEO research for each article. Agencies say that SurferSEO helps content consistently meet on-page SEO factors.
Cons: It can overwhelm beginners with too much data and SEO terms. Costs can rise if you need to optimize many articles each month. It’s best for agencies that produce a lot of SEO content. Surfer’s AI writing is still growing. It may not replace specialized writing tools.
Ideal Use Cases:
Content marketing agencies
SEO teams that create content
Teams aiming to boost search rankings.
SurferSEO works well for blog posts, landing pages, and content that targets organic traffic. It ensures writers cover the right topics and keywords. When you write a blog for a client about “social media strategy,” Surfer helps. It guides you in picking the best headings, terms, and FAQs. This way, your content is more likely to rank well. It’s crucial to link content creation with your SEO strategy.
Zapier – Automation Tool for Marketing Agencies Using No-Code AI Workflows
Many marketing agencies use many apps. They rely on CRMs, email platforms, project trackers, and analytics tools. Zapier is a well-known marketing automation tool. It connects apps and automates workflows without needing code. Zapier isn’t an AI content tool. It can use AI by automating triggers to AI services. Plus, it has added AI features on the platform. It’s a backbone for automating repetitive tasks and integrating your marketing stack.
Key Features: Over 7,000 app integrations, the largest in the industry. This lets you connect almost any tool. You create “Zaps,” which trigger one or more actions as automated workflows. For example, Zapier can add a new lead from a Facebook Ads form to your CRM without manual intervention. It can also alert your team in Slack and schedule a follow-up email. Best of all, it does all this hands-free. Marketers can create Zaps to sync form submissions with Google Sheets. They can also post social updates from blog RSS feeds. Plus, they can connect to OpenAI to generate text and send it to other places. Zapier emphasizes an easy, linear setup: pick a trigger, then actions in sequence.
Pricing: Free plan available (up to 100 tasks/month, 5 Zaps). Paid plans start at $19.99 a month with annual billing. You get 750 tasks each month and extra advanced features, too. Higher tiers support thousands of tasks and multi-step Zaps.
How Zapier Powers Seamless Agency Workflows
Pros:
Supports over 5,000 apps for easy integration.
An interface designed for users who lack development skills.
Reliable for running automations.
Saves time by automating tedious data entry and coordination tasks.
It’s like having an invisible assistant take care of all the “busywork” between your tools.
Cons:
Building complex workflows is harder because Zapier flows usually follow a straight line.
Lower plans have task limits, so heavy users may need to upgrade.
Costs can rise if you run many tasks each month.
Ideal Use Cases: Marketing operations and campaign automation. Zapier is great for agencies that want to link different systems. It can send lead info from website forms straight to Google Sheets or HubSpot. No manual input is needed. It can also trigger Slack alerts when a campaign metric reaches a certain level. It’s also great for automating client reporting (pulling data from sources into one place). Zapier automation can handle any repeating process. This includes moving data between apps or updating several places.
Make.com – Build Custom Marketing Automations That Scale
Make.com before known as Integromat, is a leading automation platform for agencies. Many compare it to Zapier. Make features a visual, flowchart-style interface. This design supports complex, multi-step workflows known as “scenarios.” For agencies with technical skills or complex processes, Make offers more flexibility. It’s often a cheaper option for large-scale automation.
Key Features: Visual workflow builder with a drag-and-drop interface to create intricate automations.
Make supports advanced features like:
Branching logic
Iterations (loops)
Data transformations
Custom API calls
These features enhance workflows and improve efficiency.
It connects to over 1,000 apps. This is fewer than Zapier, but it offers strong integration for each one. Make can handle real-time data with webhooks. This means you can trigger scenarios right away when events occur.
Pricing: Make has a free plan (up to 1,000 operations per month). Paid plans start at approximately $9 per month for the Core plan, with annual billing. This plan includes 10,000 operations. Higher plans like Pro and Teams offer more operations and features. The pricing depends on usage. This can save you money if your automation needs change.
When to Use Make Instead of Zapier
Pros: Very powerful and flexible. You can create almost any automation logic. It handles complex multi-step or conditional workflows better than Zapier. Also, advanced users can tweak and adjust data between steps to fit their needs. Make’s pricing is scalable for large volumes. You pay for the operations (tasks) you use rather than for fixed tiers.
Cons: The interface may scare beginners. It has a steeper learning curve for the visual builder. The app ecosystem is smaller than Zapier’s, but it includes most popular apps. Setting up complex scenarios takes time and careful planning.
Ideal Use Cases:
Technical marketing teams
Agencies need custom automations, not basic triggers.
If you need to sync complex data, use many apps, or create custom integrations, Make is a great option. It can connect a CRM, an email marketing tool, and a project management system with clear rules. Many agencies switch to Make after outgrowing simple Zapier zaps. For example, they might use it to run a multi-channel campaign. Here, one trigger can spark actions across email, social media, and SMS platforms. Make is great for advanced marketing automation workflows that fit your needs.
Drift – AI Chatbot for Marketing Agencies. It helps with lead generation and customer support.
Engaging website visitors is key for agencies and their clients. It helps turn visitors into leads or support customers in real-time. Drift is an AI chatbot that helps businesses chat with site visitors in real time. It also qualifies leads without manual input. It’s widely known as one of the best AI tools for lead generation via chat, especially for B2B companies.
Key Features:
Conversational AI chatbots greet visitors.
They answer common questions.
They also funnel qualified leads to your sales team, 24/7.
Drift’s chatbots combine AI and rule-based flows. These playbooks help engage users in human-like dialogue. They can gather contact info, schedule meetings, or connect you with a human rep if needed. Drift supports email follow-ups. It also integrates with CRM and marketing tools to help nurture leads.
The platform aims to boost your sales pipeline by automating initial chats and scheduling. It also integrates with CRM and marketing tools to help nurture leads.
Pricing: Drift is an enterprise-grade tool, and pricing is on the higher end. Chatbot plans begin at $2,500 per month. Drift mainly focuses on mid-to-large businesses with this pricing. This includes advanced chatbot capabilities and support. Pricing can change based on customization and how many contacts you have. Drift usually gives quotes.)
How Drift Drives More Qualified Leads Through Chat
Pros:
Available 24/7 to engage visitors right away. This can boost lead capture on your website.
Can qualify and route leads without manual intervention. This saves time for your sales reps.
Proven to increase conversions by engaging users who might leave otherwise.
Links to calendars for easy meeting booking. This means no more back-and-forth emails.
Agencies can provide a Drift chatbot to help clients increase lead generation.
Cons:
The high cost can be too much for small agencies or clients.
It requires setup and tweaking for the best performance, so it is not a “set-and-forget” solution.
Complex queries still need human help. AI can’t answer every detailed question.
There are cheaper chatbot options for simpler needs.
Ideal Use Cases:
B2B lead generation
SaaS product sites
Customer support on websites.
Drift is one of the top AI tools for marketing agencies that want to generate leads. It turns web traffic into high-quality leads in a timely and efficient manner. For example, a software company can land a big sale from one lead. The tool also helps with customer support. It answers FAQs and directs customers to resources, which reduces support tickets. If live chat and lead conversion matter, an AI chatbot like Drift can change the game. It helps turn web traffic into real leads and meetings.
Midjourney – AI Visual Content Tool for Marketing Agencies Creating Campaign Graphics
Not all content is text. Marketing agencies also need visuals for ads, social media, and creative campaigns. Midjourney is a top AI tool. It generates amazing, custom images from text prompts. It’s like having a graphic designer available anytime. They can create everything from product mockups to conceptual art in seconds.
Key Features: An AI model that creates images from your text description. You can specify styles, subjects, and details. Midjourney then renders a unique image. Many marketers use it to create social media visuals and blog images. They also make storyboards and other creative assets. This eliminates the need for stock photos or long design processes. You can refine the high-quality results using more prompts. Midjourney runs on a Discord server. You use commands to create images. It’s not the usual way, but many people like it.
Pricing: Plans start at $8 per month, with annual billing. With a basic membership, you can generate about 200 images each month. Standard plans cost about $24 a month. You can generate as many personal uses as you want, but fast rendering times have limits. You can pick higher tiers (pro plans) for more speed and commercial use.
Visual Storytelling Made Easy with Midjourney
Pros:
Creates unique, striking visuals in a short amount of time.
Great for brainstorming creative ideas or getting low-cost graphics.
Faster and often cheaper than hiring a graphic designer for drafts.
The AI model keeps getting better. It creates everything from realistic scenes to artistic illustrations.
It can help agencies cut stock photo costs. Also, it can spark visual ideas that were hard to visualize before.
Cons: The output can vary a lot. You need to craft the prompt well, so it takes time to learn how to get the best images. AI-generated images might need editing, like fixing hands or text, which can be tricky for the AI. Also, licensing and usage rights for AI images can be unclear. Midjourney lets paid users use it for commercial purposes. But agencies need to ensure they follow the rules. Also, the Discord-based workflow is unusual and might feel less intuitive at first.
Ideal Use Cases: Social media content, ad creatives, blog illustrations, marketing collateral. For a quick header image for a blog on “AI in marketing,” ask Midjourney for a unique picture. It could show a marketing team with cool AI features. Agencies use Midjourney for creative ideas. They show clients concept art and mood boards. It’s also helpful for making visuals for pitches. It’s a great tool when you need a visual but lack time or budget for traditional methods.
Taskade AI – Turn Chaos into Clear Campaign Plans
Managing projects and marketing campaigns requires careful planning. You need to delegate tasks and track progress. Taskade is a project management tool. It has AI features, called Taskade AI. These features help you create plans, outlines, and content for your projects. For agencies, your project management software can help with brainstorming and organizing tasks. This saves time during the planning phase.
Key Features: Taskade offers workspaces for teams. You can manage tasks, create mind maps, write documents, and chat. It’s like tools such as Asana or Notion, but with an AI twist. Taskade AI makes task lists, project outlines, mind maps, and content drafts from your prompts. You can ask it to make a campaign plan for a product launch. It will give you a checklist or a mind map. It also helps you write within the app. This is great for drafting meeting notes, emails, or brainstorming ideas in a Taskade doc. All this is in real-time collaboration with your team.
Pricing: Taskade has a free version for basic use. AI features are on paid plans starting at $19/month when billed yearly. The Pro plan offers plenty of AI queries, plus unlimited tasks and projects.
How Taskade Turns Ideas into Action Plans
Pros: It combines project management and AI content generation, so you don’t need to switch tools. It boosts team productivity. It transforms a blank page into a structured plan or checklist in a short amount of time. It supports many formats. These include lists, boards, calendars, and mind maps. AI helps with all of them. Plus, real-time collaboration lets your team refine the AI-generated output together.
Cons: Taskade is not as well-known as big names like Trello or Asana, so teams might need time to adjust. Its AI features are cool but can create generic plans that still need a human touch. Remember, like any project management tool, you’ll get out what you put in. Consistent use requires discipline.
Ideal Use Cases: Marketing campaign planning, content calendars, brainstorming sessions, and internal documentation. Agencies can use Taskade AI to kick off scopes of work or creative briefs. For example, it can create a basic outline for a client’s social media strategy. The team will then expand on that outline. It’s great for brainstorming in team meetings. Everyone can see the AI suggest ideas in the Taskade doc and then add their thoughts. Taskade is your go-to hub if your agency has many projects. It uses AI to help keep everything organized and on track.
Eliteam – The Smartest Way to Run a Modern Marketing Team
You may be asking: Wouldn’t it be great if one platform combined all these tools? This is where Eliteam comes in. Eliteam is a cutting-edge platform for marketing teams. It helps agencies automate and streamline their work. Eliteam is in development and has an open whitelist for early access. It aims to blend content, communication, and workflow automation into one hub. Smart AI agents power this hub.
What Eliteam Does for Marketing Teams
Key Features: Eliteam aims to provide AI agents for marketing. These agents can manage tasks across various apps and channels. Imagine an AI assistant. It drafts content, schedules posts, and updates Trello boards. It also books meetings on Google Calendar and chats with you or your clients. Eliteam is creating AI automation for agencies. It responds to voice or chat commands. You can interact with the platform using text or voice. It’s like having a smart digital team member at your side. Eliteam will support deep integrations with popular tools. These include Google Workspace, Trello, and Slack. This way, AI agents can act in those tools for you.
Unique Advantages: Eliteam stands out from single-purpose tools. It is an all-in-one marketing automation software designed for agencies. It combines many functions into one solution. For example, an AI agent can draft an email newsletter. It personalizes the content for different groups. Then, it sends the email using your marketing tool. It also updates your CRM and alerts your team in Slack. All this happens in one platform. Team members can use voice and chat features to ask the AI for help. It’s like using Alexa or Siri for business tasks.
Why Eliteam Stands Out from Other AI Tools
Pros: Offers a holistic approach to marketing automation – reduces the need to juggle multiple apps; AI agents can save tremendous time by automating multi-step workflows (no more stitching together separate zaps or writing custom code); voice/chat interface lowers the learning curve for team members to leverage AI.
Cons: As a next-gen platform that is pre-launch, some features will be evolving – early adopters might experience growing pains or limited features initially. It’s a newer solution, so it doesn’t have the long track record of, say, a Zapier or HubSpot (which some clients may ask about). However, getting in early via the whitelist could be advantageous to shape the product to your needs.
Ideal Use Cases: Full-service marketing agencies and busy in-house teams that want to centralize their operations and leverage AI across the board. If you find your team using 5-6 different tools daily and spending too much time coordinating between them, Eliteam is built for you. It’s ideal for agencies that want to be on the cutting edge – offering clients faster execution, integrated reporting, and innovative AI-driven services, all under one roof.
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Conclusion
Embracing AI tools is no longer optional for marketing agencies that want to stay competitive – it’s a necessity. The best AI tools for marketing agencies highlighted above can transform how you create content, generate leads, support customers, and manage projects. To get the most SEO benefit and user engagement from this article, consider an internal linking strategy: link relevant keywords (like marketing automation software, AI marketing strategies, lead generation) to other helpful resources on your site. For example, if you have detailed blog posts on marketing automation or case studies on AI in marketing, link those in-context to provide more value to readers and keep them on your website longer.
As you integrate these AI tools into your operations, always start with a clear goal – whether it’s saving time, improving content quality, or increasing conversions. Test and iterate, because AI is a tool to augment your team, not fully replace the human touch. By combining your team’s creativity and strategy with the power of AI automation, your agency can deliver bigger results with greater efficiency.
What to Do Next with These AI Tools
By incorporating the best AI tools for marketing agencies into your workflow, you’ll save time, boost output quality, and stay ahead of the competition.
Finally, keep an eye on emerging all-in-one solutions like Eliteam that aim to streamline multiple needs into one platform. Adopting such innovative tools early can give you a significant edge in productivity and differentiation. In summary, agencies that leverage AI effectively in 2025 will save time, reduce costs, and unlock new growth opportunities. It’s time to equip your team with the best AI tools for marketing agencies and lead your clients into the future of marketing.
Ready to transform your agency with AI? Start by trying out a couple of the tools above, and be sure to join Eliteam’s whitelist for the next evolution in marketing automation. Your future self – and your clients – will thank you for it.